Amazon is holding Prime Day 2025 on July 8-11

Amazon has revealed that Prime Day 2025 will take place on July 8-11, extending the annual sale event to four days this year.

Amazon notes that consumers will be able to shop for “pantry staples and snacks for summer gatherings to home-improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, best-selling books, pet essentials, and even premium and luxury splurges.”

For the first time, Amazon is going to introduce “Today’s Big Deals,” which are themed daily drops that feature limited-time deals.

Prime Day was a success last year, as U.S. consumers spent $14.2 billion on the sales event, according to Adobe Analytics. The number marked an 11% jump from 2023’s $12.7 billion total.

The news comes a few months after the e-commerce giant said back in April that it would be bringing back the annual sales event despite tariffs.