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Apple might release a $2,000 Vision headset next year

  • Oct 13, 2024
  • 1 min read

Apple’s Vision Pro hasn’t exactly reshaped the market, but the company isn’t giving up on headsets that combine the digital and real worlds.

A new report from Bloomberg’s Mark Gurman says that Apple’s next big mixed reality release could come as early as next year, with the launch of a Vision headset costing around $2,000 — not exactly cheap, but more affordable than the $3,500 Vision Pro. To achieve this price, Apple would use cheaper materials and a less powerful processor, and it would not include the EyeSight feature that shows a user’s eyes outside the headset.

Next up would be a second-generation Vision Pro in 2026, and then potentially smart glasses (akin to Meta’s Ray-Bans) and AirPods with cameras in 2027. 

The same report offers an update on Apple’s smart home strategy. The company hasn’t had much success here, either, but there are reportedly plans for “an affordable iPad-like screen” that could be placed around the house to watch TV, make FaceTime calls, and use apps. This would be followed by a tabletop device with a robot arm, which could cost around $1,000.

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