Gadget lover Marc Benioff says his favorite gadget these days is his cars and trucks

Marc Benioff famously got into tech as a child coder writing games. He’s always loved tech gadgets. During an episode of TechCrunch’s Equity podcast, when asked about his latest gadgets, he showed off his Oura ring. But then he considered and said that his favorite gadget these days is his car. “I think my car is really advanced,” he said. He especially loves GM’s OnStar — GM is a Salesforce customer.

When pressed on which make and model he loves, the billionaire admitted that he has many cars, loves them all. Because he spends a lot of time on his estate on the Island of Hawaii (the “Big Island”) in essentially a rural area — where he was during the podcast call — he’s also gotten into trucks lately. 

“I love trucks right now. So I’ve got a lot of trucks. I’ve got the GM trucks. I’ve got the new Silverado auto. I have the Hummer EV. I’ve got two Ford Lightnings. They’re amazing,” he said of the electric F150. 

One of the reasons he has so many new vehicles is that he’s been pitching Salesforce’s AI agent tech to the tech leaders of all these companies. All of the brands are Salesforce customers, as is Toyota, a fact he acknowledged by jokingly saying, “I love all my children.”

He has also ordered a new Volkswagen EV Bus, which hasn’t been delivered yet. 

“Yeah, that one’s fun,” he said.

Correction: This article has been updated to correct the island in Hawaii where Benioff’s estate is located.

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