Will.i.am is flogging electronics again

Will.i.am’s history with consumer tech has been — let’s just say “spotty.” The musician/entrepreneur loves gadgets, this much we can say for certain. For his latest trick, the Black Eyed Pea is returning as LG’s “Experiential Architect” in conjunction with CES 2025.

What does such a role entail? Suggesting ideas for Bluetooth speakers and headphones, apparently. LG on Monday unveiled its first collaboration with the entertainer, Xboom by Will.i.am. Products in the line will be “professionally tuned by Will.i.am,” per LG.

At launch, the Xboom by Will.i.am line includes three speakers — the Xboom Bounce, Grab, and Stage 301 — along with a pair of Xboom Buds.

LG notes that the “product design is playfully compact and embodies Will.i.am’s creative artistry that stems from his life-long experience in pop culture. Leveraging both his extensive experience in understanding what people love and developing technology for creatives, Will.i.am fundamentally inspires Xboom’s product development, design and brand marketing.”

The products are on display at CES in Las Vegas this week and scheduled to hit to market later in 2025.